Somehow, I made it through SXSW and am back home to normalcy. I went to the Interactive portion of the festival with my coworkers, which was equal parts rewarding and challenging. Ultimately, we learned so many great lessons about ourselves and our business, and came away exhausted, but invigorated. Thanks to my wonderful family and amazing friends for letting me stay with them for 10 days; I couldn’t have stayed sane without sneaking in the occasional giggle fests, tall glasses of wine, and dance parties.
Once interactive was over, Alex, Emily and I ventured out to experience some of the musical portions of the festival, and I couldn’t be happier that we did. Standing in line for four hours to see a show? Yes, it sounds completely ridiculous, but it was worth every second. Girl Talk is a DJ who makes the best compilations of old school rap, oldies, and pop that somehow comes out as the loudest, bassiest, songs that you just can’t help to dance to. Once we got inside, there was a food truck, free Patron and other top-shelf drinks, no bathroom lines, and more confetti and balloons than you could shake a stick at. Basically, heaven.
After seeing that show, we ventured over Auditorium Shores with a bottle of wine and some blankets to see my favorite band of all time – The Counting Crows – which was incredible. They never tour, so to see them this time made my week. Then on Saturday morning, we headed to The W Hotel to see a live showcase from the best radio station in the world. Citizen Cope is also one of my very favorite artists, so it was incredible to see him live, and free. We also saw The Givers, who I knew nothing about, but am now completely in love with.
Below are some of my favorite photos from the week. Were you at SX this year?
best picture of the night from Girl Talk
such a cool room
view of the city from Auditorium Shores
cheers to SX
a blurred vision of nighttime in Austin